Use this checklist to avoid expensive mistakes and choose a designer who can deliver real business results.
Most business owners compare price first. A better strategy is to compare process, proof, and outcomes.
Do not rely on screenshots. Ask for live site links to check mobile quality, page speed, and clarity of messaging.
Strong websites need clear words, not only visuals. Ask if they help with headlines, service copy, and calls to action.
Your site should include title tags, meta descriptions, structured data, internal links, and a sitemap.
Agree on delivery date, rounds of revisions, and what counts as a major change.
You should own your domain, content, and files after launch.
At minimum, forms and CTA clicks should be measurable so you can improve results over time.
A cheaper website that does not convert can cost more in lost leads.